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      BLOG — Fashion squad

      Girl Boss

      The true definition of a Girl Boss | A woman in control, taking charge of her own circumstances in work & life. Someone who knows her worth and won’t accept anything less. She is not a “mean girl” in fact, she hates “mean girls.” She is empowering and inspiring to those around her. She kicks ass!

      We can all recognize a girl boss when we see one. She carries herself with confidence and without fear of failure. She doesn’t fear failure because she knows it’s inevitable. She takes failure and uses it to drive her to be better the next time. I asked our very own Girl Boss and owner of E+S, Jamie, about what being a Girl Boss entails.

      #1 Drive: The ability to take control of your own life. If you work hard at your passions, then you can create your own destiny. She wants to inspire others to be the best version of themselves and to follow their dreams.

      #2 Confidence: Especially in what you’re doing. Because you will fail, but you have to pick yourself up and keep on moving (even when things aren’t going your way). If you let failure get to you, it will bring you down and it won’t be an easy fight to get back up.

      #3 ALWAYS be yourself: “It is better to fail in originality than to succeed in imitation.” –Herman Melbille. It’s totally okay to draw inspiration from others, but you have to take the inspiration and make it your own.

      #4 Daily Routine: Although every Girl Boss would love to have a daily routine, this industry doesn’t really allow that. Every day brings a new challenge and sparks a new idea. The day never ends…the brainstorming of ideas starts as soon as the alarm clock goes off and they keep coming until bedtime  (and even then the ideas continue). This is what drives me to wake up in the morning to handle business and put those ideas into reality.

      #5 Character: Empowerment is a major key to being a Girl Boss. Uplifting other women to succeed in their dreams is so important. As women, we can sometimes get blind-sided in the evils of judgment and comparison. We have to make sure we correct that and set the right example for our future Girl Boss’s to love themselves and others.

      Always remember ladies, if you do what you love, you will never have to work another day in your life!

      Here are a few of our favorite outfits for aspiring Girl Boss’s! We hope that these outfits will give you the confidence to embrace your inner Girl Boss!

      XOXO, Kaitlin

      A Day In The Life Of An E+S Girl

      A Day In The Life Of An E+S Girl

      A day of work at E+S is always fun, especially when you are surrounded by coworkers who have basically become family and amazing customers who have become friends. One of our favorite times of the day is when our UPS guy Donald, brings us a shipment of new arrivals! It’s like Christmas day opening each box and pulling out all the new items. You should see the way we react, it’s hysterical.

      Behind The Scenes:
      But what happens once we get these new arrivals opened up? This is where you, the customer, have inspired us to write this blog post about what happens behind the scenes.

      The New Arrivals Are Here:
      Once we pop that box open it gets all types of crazy in our back room, from excitement, to massive amounts of plastic…I mean seriously, every brand we carry individually wraps every single item in its own plastic bag and then puts them all together in another plastic bag. And don’t even get me started on all of the silica gel packets; they fall out of every plastic bag like confetti all over the floor. But once that is done we get each item separated out, then we begin to hang and separate inventory for our website!

      Get the Prices:
      Then we get the prices from our Boss, Jamie, and begin to input all the new inventory in the computer and start printing tag labels. It’s a little tedious, but very efficient! Then we label our own tags and individually tag each piece of inventory.

      It’s Getting Steamy:
      Then Dun Dun Dun…the steaming begins! That back room starts to feel like Southeast Texas after a long rainy day, PURE humidity. On a brighter note, steaming is very therapeutic. Some of our best life problem solving solutions has come forth during a good steam session.

      Styled to Perfection:
      Once this is all completed, one of my favorite parts …STYLING! We get to take all of these awesome new arrivals and put them into outfit form from head to toe. When we get that all figured out my next favorite part comes shortly after, PHOTO SHOOT DAY!
      – Side Note, but just so ya’ll know- Not sharing every new outfit we put together with our customers immediately is probably the hardest task for our boss!

      Model Behavior:
      Spring is our favorite season to do photo shoots, because the weather is normally decent. The weather is always the biggest factor of how a photo shoot is going to go since we do our photos outside. When its winter, the girls have goose bumps and shiver, but just keep on smiling and having a good time. Summer is probably everyone’s least favorite; I mean can you blame us? Our most recent photo shoot was brutal. I even got sunburnt from just being out there helping out with getting the girls dressed. Now imagine being one of those girls, on this thick, humid, smoldering hot day and having to change in a pop up tent outside! I have no idea how they didn’t quite literally melt. There was a lot of sweat, but even more laughter. The girls are such troopers when it comes to photo shoots and they never complain. There are constant earring changes, shoe changes, from shirts and jeans to dresses, and everything in between.

      What Does This Top Say to You?
      Then we begin working on the website. We pull that entire inventory we put aside for our online shoppers and house it in another location than the store inventory. We get that question, “Is the online inventory the same as the store inventory?” a lot and we are here to give you that answer, No. We are just like any other online retail store; the two inventories are separate and different, so always check both locations if you can’t find your size! Once we have all that inventory in front of us, we begin to give each item a name so that everyone can identify the items. A lot of the naming process goes like, “So what does this top say to you when you look at it?” or “What does this item remind you of?” We get a little writers block from time to time so it takes a lot of terrible suggestions, google searching, and brainstorming, to get the right name.

      “Describe It As If You Were Telling Your Friend On The Phone What It Looks Like”:
      This is the way we go about descriptions for products. I never really read the descriptions on other websites, until I started doing them myself for the E+S website. I have a newfound admiration for all of the little things that go into building a website, because though they are little they are mighty!

      Picture Perfect:
      When we get the pictures back, first we go on and on about how awesome they came out! Once we’ve stopped gushing about the outfits and whose contour looked bomb in the photos, we plug them into the website for everyone to be able to shop! The pictures are kind of a still shot of all the hard work that went into them! There is so much that goes into the process of a photo shoot that most people don’t know about. It is always so rewarding to see the outcome and to see how all of our customers react to all of the new items!

      Recap:
      So everything –minus the photoshoot- is what happens on a day to day basis here at E+S, in between helping our fabulous customers of course! The photo shoots are normally a once a week deal! We have some pretty amazing photographers, which makes this process even more enjoyable! When they say “It takes a village”…they were not kidding!

      Xoxo, Kaitlin